Flowers

Run The Day:
AI-Powered Assistant for Race Directors

Smarter race management
with AI-driven support

Race directors often face endless admin work — digging through documentation, waiting on support, and navigating confusing workflows. This slows down race setup and takes focus away from what matters most: delivering memorable events.
Run The Day now includes an AI-powered assistant designed to act as a real-time guide for race directors. Unlike static FAQs or traditional chatbots, this intelligent assistant understands natural language, provides instant, context-aware answers, and walks directors step by step through registrations, timing, and fundraising.
The impact is clear: faster onboarding, fewer errors, and more confident race directors. With support time reduced by 70% and adoption of advanced features on the rise, organizers can focus less on troubleshooting and more on creating seamless race-day experiences.

AI Services Implemented in Run The Day

To simplify race management, we implemented a multi-layered AI architecture that empowers directors with real-time, intelligent support
AI Impact Card
Natural Language Processing (NLP)

Understands everyday, conversational queries from race directors and translates them into actionable steps — no jargon, no guesswork.

01
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Knowledge Base Integration

Trained on RTD’s own FAQs and workflows, ensuring every answer is accurate and context-specific to the platform.

02
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Contextual Memory

Remembers your conversation history so multi-step questions feel seamless and connected.

03
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Real-Time Troubleshooting

Detects issues like blocked registrations or pricing errors instantly, and suggests immediate fixes to keep events on track.

04
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Adaptive Learning

Gets smarter with every interaction, refining its responses based on real user behavior.

05
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Seamless Platform Integration

Built directly into the RTD dashboard, giving directors support without ever leaving the platform.

06

From Roadblocks to AI Solutions

Race directors face recurring challenges that slow down event setup and execution. Here’s how our AI assistant turns those problems into seamless, guided workflows:

01

Problem

Pricing tiers missing, discounts not applying, or capacity errors made registration a constant headache.

AI Solution

The chatbot diagnoses issues in real time and provides exact fixes - ensuring a smooth signup process every time.

problem-1

02

Problem

Creating distances, cloning past events, and editing race details took hours of manual effort.

AI Solution

The chatbot diagnoses issues in real time and provides exact fixes - ensuring a smooth signup process every time.

problem-2

03

Problem

Managing volunteers and fundraisers often led to repetitive instructions and costly mistakes.

AI Solution

The chatbot explains team vs. group differences, guides volunteer setup, and simplifies coordination.

problem-3

04

Problem

Email blasts, participant lookups, and receipt resends ate up valuable time.

AI Solution

AI provides instant answers for communication tasks, participant edits, and reporting - no delays.

problem-4

05

Problem

On-site registration and check-ins caused last-minute stress for directors.

AI Solution

The chatbot gives clear, real-time instructions for logistics, QR scans, and check-ins - keeping race day smooth.

problem-5

Traditional Chatbots vs. RTD AI Chatbots

Unlike static, rule-based bots, RTD’s AI Chatbot adapts to complex workflows, delivers human-like guidance, and continuously improves to support every race director's needs.
Traditional Chatbots
  • Rule-based, limited to predefined responses
  • Fail when workflows are unique or complex
  • Robotic, static answers that lack context
  • Need frequent manual updates to stay relevant
  • Can only answer basic FAQs
Run The Day AI Chatbot
  • Understands natural language and context for flexible, accurate responses
  • Learns from RTD workflows and adapts to director-specific situations
  • Conversational and interactive - step-by-step human-like guidance
  • Continuously improves with AI, integrating new features automatically
  • Provides end-to-end support: setup, pricing, registrations, and race-day troubleshooting

The Impact of AI on Race Management

The AI-powered chatbot transformed Run The Day into a fully autonomous platform. It delivered measurable outcomes for race directors while enhancing the experience of participants and volunteers..

70%

faster task completion

95%

error-free signups

50%

fewer setup errors

40%

higher satisfaction

Timeline

AI Workflow vs. Traditional Development

Total: 12–15 weeks
AI comparison table
Traditional Chatbot Development
  • Phase 1
    Knowledge base setup →
    5–6 weeks

  • Phase 2
    UI build →
    4–5 weeks

  • Phase 3
    Integration & refinement →
    3–4 weeks

AI comparison table
Traditional Chatbot Development
  • Phase 1
    AI knowledge base + backend →
    2–3 weeks (50% faster)

  • Phase 2
    Conversational UI in Next.js →
    2–3 weeks (40% faster)

  • Phase 3
    Integration, refinement & deployment →
    1–2 weeks (60% faster)

VS

Total: 5–8 weeks (Cut delivery time nearly in half)

Tools & Tech Behind the AI Chatbot

AI Layer

OpenAI GPT for natural, human-like chats.

Backend

Python + AWS Lambda for scalable
performance.

Frontend

Next.js for fast, responsive UX.

Knowledge Base

Dynamic FAQs that learn and improve.

Strategic AI Consulting for Improved Adoption
Beyond development, Quokka Labs partnered with Run The Day to ensure AI success from day one.
assessment

Assessment

We analyze your systems, pipelines, and data health to ensure your foundation is ready for AI adoption.
We identify the most impactful AI opportunities and prioritize them for faster ROI.
We benchmark your current AI adoption stage to chart a clear roadmap forward.
We evaluate risks, security gaps, and compliance needs to guarantee trust and reliability.
Training

Training

Customized training programs help directors, managers, and admins adopt AI with confidence.
Interactive workshops allow teams to practice real workflows and master AI tools.
Structured guidance ensures smoother transitions with minimal disruption to operations.
implementation

Implementation

We integrate AI seamlessly into existing RTD workflows for minimal downtime.
Ongoing tracking helps detect issues early and continuously optimize outcomes.
We design for scale with governance frameworks that keep AI secure and sustainable.
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Ready to Transform
Your Race Management with AI?

Experience the power of an intelligent, 24/7 chatbot that simplifies registrations, event setup, volunteer coordination, and race-day operations.