In today's digital age, having a website has become a necessity for businesses to succeed, and real estate is no exception. A website can help real estate agents showcase their properties and services, establish their brand, and reach a wider audience. This blog explores the reasons why real estate agents should own a website and the benefits it can provide.
By Supratika Nandi
19 Apr, 2021
Digitizing your business isn't a luxury; it's indeed a necessity. The power of a strong web presence cannot and should be supported. Owning a real estate business without a professional-looking website does not quite fit.
In an age where visuals make or break impressions, how can a business survive without displaying the best foot forward? As a broker, realtor, or even a real estate agent, your negotiation skills can be top-notch, selling tactics can be extraordinary, and you may be great at dealing with people; however, how are you going to prove that without having to meet in person with all your potential clients and customers?
That is precisely why your real estate business's online presence should speak louder than words. The internet has opened a whole lot of avenues for every sort of business owner. However, if you do not believe in the fact, you are letting go of a handful of leads and opportunities for sales that draw profits.
As a business, creating a pull strategy should be your utmost priority.
According to a survey conducted by Transaction, 85 Percent of consumers prefer to perform online research before purchasing online.
This data assures us that any potential customer skims and scrutinizes a website thoroughly, relies on the information put online, and only then initiates the final acquisition. It tends to become even more stringent with renting, purchasing, and selling.
An elaborated real estate website's homepage ensures a great user experience if it has these elements to it:-
People make use of Google searches almost every minute to find anything ranging from pin to plane. It's a no-bummer that internet searches are surging, and any information is merely a click away. It only makes sense to show up on your target audience's Google searches if they are looking for a property to sell, rent or avail. As a business enterprise, it's a business's responsibility to make its search worthwhile.
A sturdy website oozes professionalism when one strives to keep the business's reputation intact. The better the quality of the website, the greater the sense of satisfaction among your potential clients. Including appropriate pictures of the real estate property, matching descriptions, the ability to perform a seamless search, working phone numbers and emails, uncomplicated run of the website are a few of the strands which affirm that your website is secure and trustworthy.
Here are a few tips to keep in mind while including pictures on your real estate website:-
Pro tip: Consider including nearby services and landmark listing for enriched user experience
When you have a website to back your business up, you dwell in a safe territory similar to your competitors. The harsh reality of owning a business is that it already exists and is dominated by a market player.
However, it should be acceptable to you, even as a beginner, because no one needs to know it. You can leverage a real estate website for advertising purposes which works similarly to how a Google Ads account would work. Any new entrant real estate business looks like one that has been running for the longest time when the website has everything similar to its competitors. It has all the elements of a fully functional and competent site comprising map-based searches, dashboard analytics, a duly crafted mobile app, and advertisements running throughout when you scroll.
This is what the essence of a sweeping website is - it does not make you perceived as a rookie and ensures fair competition.
People want to be in constant touch or at least like to possess the ability to reach out to brokers or realtors by adopting any communication channel they feel the most comfortable in. It can be via chatbots on the real estate web, email, or even direct phone calls related to initiating end-to-end procurement of the property. To support this, any business with a mobile application that works efficiently on iOS and Android makes lives easier for buyers. The flexibility and portability that cell phones bring into people's lives have a huge impact; this works as an opportunity for any business. For you as an operator of a real estate business, having a mobile app or even a website, for that matter, creates an option for you to run sponsored ads onto your app through which you can earn passive income .
The better the options available with your potential customers for efficient communication, the loftier the rate goes up for customer satisfaction.
The millennials and GenY are actively eyeing their options to invest in real estate and indulge in buying, selling, and even renting out properties without having to have second thoughts about it. The online, as well as the traditional marketers are paving their way toward trying to target the younger demographics to increase their sales volumes. One primary reason why people prefer to go through the online route of dealing in real estate is its hassle- a free way of initiating monetary transactions.
Few pros of having seamless financing and payment option on the apps and website are:-
A recent survey conducted by Google brought light to the fact that "Millennial real estate web usage grew 30% from May 2013 to July 2014, and millennial real estate mobile usage grew 81% over the same period", according to an analysis by The smoke of comScore Media-Metrix data.
Gone are the days when the preliminary discussions of the properties happened over a formal meeting. The hassle-free way of raising an inquiry, filling the form, getting in touch with the broker/realtor/agent, making the booking amount, and finally, closing the deal happens over the website.
In addition to this, modern real estate websites lay a dashboard that works real-time that reflects:-
As far as the information is concerned, a comprehensive site, anyways, is infused with all the prerequisite criteria that make it a robust website and takes care of the property management side of it.
These are the only and the most crucial reasons you need to look out for if you deal in a competitive industry like real estate. Are you an agent, broker, or realtor? Looking to put up a great website together that wows your house hunters? If yes, you may take a moment to explore us for your website and mobile app development needs; we bet you won't be disappointed!
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