What are Push Notifications for?

  • Acquisition
  • Engagement
  • Retention

Inherently a part of digital marketing strategies, push notifications are aggressively used for bringing your deals, offers, new product launches, and many more consumer-centric content live on user mobiles even when he/she isn’t directly interacting with your app.

Many app marketing researchers have rated push notifications as being one of the most interactive tools to increase mobile app open-rates.

push notifications open rate stats

But this comes with a penalty:

sending push-notifications inadvertently can actually decrease your open-rates and increase uninstallation rates.

So there is a trade-off between quality and number of such notifications which need to be handled carefully.

Push Notifications Best Practices 2020 – How to Optimize Push Notifications?

  • Using Placeholder Tags
  • Optimizing User Flows for Retention
  • FOMO: Scarcity, Limited Time & Exclusiveness
  • Data-Driven Business Intelligence
  • Greet & Meet Your Customers

let’s discuss the above ways to optimize your push notifications.

Placeholder Tags

How about having your notifications address your customers along with their name, place, and other information.

Yes, using placeholder tags, we actually replace placeholders with user first names, and other data pulled out from your database and placing them at the right places in the notification message.

Such exercise is bound to get strong attention from customers: increase open rates and brand visibility on their smartphones.

Here are some examples:

example of sending push notifications using placeholder tags

If your database is missing some important fields, no problem: content can be automatically edited contextually by using catch-all default values; like what’s done for User 3 in the picture above.

Optimizing User Flows for Retention

To keep your app generating revenue for you, understanding user lifetime value certainly is important.

Longer and deeper business relationships would actually help your company, especially during lean periods.

For this, you need to have an omnichannel strategy in place to keep your user within the lifecycle of your business by configuring your notifications in accordance with the user’s in-app behaviour.

The user flows can be classified into 2 branches:

Onboarding Flow

understanding user onboarding flow to optimise push notifications

Engagement Flow

understanding user engagement flow to optimise push notifications

Engaging users on updated schemes or even reminding them of expiring coupons are always thought to be good marketing practices for customer retention.

Constructing such offers in a lucrative manner is bound to retain customers as well as loyalty.

FOMO: Scarcity, Limited Time & Exclusiveness

With so many mobile apps competing for user acquisition, companies are always out giving discounts, cashbacks, exclusive coupon codes and many more marketing instruments to secure their customer loyalty.

To stand out of this crowd, your push notifications should create a sense of FOMO a.k.a fear of missing out among the consumers.

This has proven to be a match-winner in generating sales as they induce instant open-rate which generally convert into monetary transactions from your app.

See how thus stimulates instant click on the intended service:

Example showing how time limited offers can improve CTR in push notifications

Time-limited offers and exclusiveness can stretch your brand recognition as users will now recognize you as the best option available for a certain product or services and hence, win loyalty altogether.

Data-Driven Business Intelligence

Most of the apps suffer from redundancy in their messaging resulting in users often opting out of push notifications.

It will be an absolute nuisance to notify your consumers of deals on electronics when he has been looking for furniture products. These may lead to an annoying experience resulting in actually removing notification permission for your app.

using analytics data to improve push notifications

Source: VWO Engage

These alarming stats should make marketeers aware of resolving their push notification algorithm for users.

Using data analytics collected from users interacting with your app, you can have a broad idea of how to deal with a certain category of customers: a segmented approach.

Tracking user in-app behavior is one of the most reliable analyses one can generate.

Such intricate personalization requires automated digital softwares to manage thousands of customers and send notifications about the right stuff at the right time.

Deploying intelligent systems, you can visualize click-through rates, time spent on each feature or product, engagement frequency, and more. Utilizing this data, push messages are automatically generated wrt each customer: giving a valued interaction.

Greet & Meet Your Customers

Push notifications aren’t only for promoting sales or product launches. They can be themed according to occasions like Diwali, Christmas, Holi and many more.

Also, if you are planning to take out any social initiate, push notification is one excellent platform to articulate your campaign.

Hence, you can actually configure push notifications with any contest, webinars, live events you want to launch through your app. This added dimension enables you to interact more with your customers.

PS. Although this may be quite attractive in the way it takes your agenda to your customer, make sure that your notifications reach the targeted audience only. An American user has nothing to do with a Japanese Festival or a social scheme for India isn’t effective for German audience.

Hence, Geofencing Technology gets crucial here in adjusting such greetings for greater flexibility in messaging.

Geofencing is a location-based service in which the program uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.

Marking strong geofencing points, you can constructively cater to a more targeted audience in real-time based on their location tracking throughout the day, week or month.

understanding user onboarding flow to optimise push notifications

Last Essentials

A good app developer shall build you the required application as prescribed. But as compassionate developers, while creating a mobile app, Quokka Labs often fetches out of box implementations and gives you certain extraordinary features to not only get you started but also boost your mobile app to the top of the app stores organically.

 


1 Comment

5 Great Ways CRM Can Benefit Your E-Retail Business [2020] - Quokka Labs · July 15, 2020 at 9:04 pm

[…] as too much dependence on reminders may get you an annoying experience. Read our article on Push Notifications Best Practices to know how to optimize your reminder […]

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