As the digital market is leaning towards a robust UX-driven process, apps development has become a more complex and target industry, especially for Mobile platforms. For every business, building a great product that resonates with their customer needs comes with its unique set of challenges. From the technical aspects for Read more…
Getting a team ready & work on a project is often easier said than done!! Thankfully, following a project management approach can help us organize & streamline the project into structured milestones & goals to deliver it successfully without stretching the project deadline. When it comes to project management, there Read more…
The traditional handlooms and crafts, once the pride of Indian heritage, are now on the brink of extinction due to the decline of regular buyers, scarcity of raw material and the subsequent and increasing cost of production. Such a unique heritage must be preserved as not only an identity but Read more…
Think of your website as an investment! A gorgeous website with amazing pictures sells better but what actually makes an e-commerce website standout? It’s the experience. The website layout: feature display, user flow management, product launches are some of the “perception builders” for your company. Not only do they make Read more…
With multi-frontal technology advancements happening in industries, dealing with mobility solutions, security threats related to user data & application networks are becoming increasingly frequent. Such deceptive attacks are always a pain for a growing enterprise, as a security issue can always tarnish the brand’s image. Mobile app security thus becomes Read more…
Financial Technology, often referred to as FinTech, is reshaping the way Financial Services were being offered. There has been a huge improvement & ease while availing Financial services now. We can easily send money to our friends and family via PayPal, PayTM or Google Pay in a few clicks; Small Read more…
As an established e-retailer, how can you expect better turnover rates? Maximum customer retention, brand loyalty and profit-driven revenue growth. So, in this age of digital disruptions, it’s almost impossible to keep your market alive without adapting smart digital upgrades and tools to restructure your business model into a future-secure Read more…
It hasn’t been many years when the marketing strategies in businesses sufficed to a specific pool of physically available resources only. With growing mobile internet users around the globe, operating businesses at a local scale is like limiting yourself to serve a certain group of customers. To facilitate expansion, there Read more…
What are Push Notifications for? Acquisition Engagement Retention Inherently a part of digital marketing strategies, push notifications are aggressively used for bringing your deals, offers, new product launches, and many more consumer-centric content live on user mobiles even when he/she isn’t directly interacting with your app. Many app marketing researchers Read more…
After ruling the micro-product industry for over half a century, the FMCG (fast-moving consumer goods) market is experiencing significant hurdles in keeping up with the extensive market share that it had been holding onto. Digital marketing, E-commerce platforms, automated productions are few catalysts currently scaling up the FMCG bulk to Read more…
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