What are Push Notifications for? Acquisition Engagement Retention Inherently a part of digital marketing strategies, push notifications are aggressively used for bringing your deals, offers, new product launches, and many more consumer-centric content live on user mobiles even when he/she isn’t directly interacting with your app. Many app marketing researchers Read more…
If you are a company or an organization and wondering how to dive into the mobile app market and climb up high in the user’s choice, App Store Optimization (ASO) is the way to go! Google Play Store has around 2.56 million while Apple’s App Store has 1.85 million apps Read more…
Charting out an effective user acquisition strategy for your mobile application like paid ads or influencer marketing is a no-brainer. While this may be hailed as an achievement at initial stages where the main goal is to fuel your app’s growth, it surely can’t survive the rough competition long in Read more…
While the mobile application ecosystem flourishes, getting lost in the crowd of over 4.5 million android and ios apps available on the mobile application marketplace is more likely than ever before. To make your application stand out, creating a robust mobile app marketing strategy, hence, becomes quintessential. Acquiring new users on Read more…
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